“The Influence of Communication Media on Trans7’s Framing that Generates Hate Speech”

Abstract

This study aims to analyze how communication media, particularly Trans7 television broadcasts, influence the construction of public opinion through news framing that has the potential to incite hate speech. The method used is Robert Entman’s framing analysis model with a descriptive qualitative approach. The results show that the way Trans7 presents certain social and political issues—through the selection of sources, narrative structure, and visual elements—can reinforce negative perceptions toward specific groups in society. This process shapes cognitive bias among audiences and contributes to the increase of hate expression in digital spaces.

Ideally, media should function as an objective, educational, and enlightening source of information. However, in practice, the media often become a means of reproducing discourses that distort social harmony. Instead of providing balanced and in-depth understanding, media framing can create meaning distortion that leads to public misperception.

This phenomenon demonstrates that media are not merely channels of communication but active agents in shaping the social and ideological structure of society. When the message contains bias, the public is not just a passive recipient of information but becomes entangled in divisive discourses. Therefore, ethical awareness and journalistic professionalism are crucial to ensure that every piece of information disseminated does not generate misinformation or hatred toward any group.

In conclusion, when media fail to fulfill their ideal function as conveyors of truthful and balanced information, they risk becoming sources of social disorientation. Hence, ethical awareness and moral responsibility must serve as the foundation of all journalistic practices so that the media can act as agents of enlightenment rather than as triggers of hatred.